ProductInnovation
We take validated ideas and build 0→1 - prototypes, MVPs, digital experiences - then hand over to IT to scale from 1→N.
Three people. Clear lanes. Two quality gates. One studio tying it all together.
How It Works
Five phases. No shortcuts.
Every idea follows the same path. The process is built for speed without cutting corners.
Validated brief
PO / VBProduct owner or venture builder submits the opportunity with context and a draft PRD in PI Studio.
PRD gate
OmarGateOmar scores the PRD - pass, conditional pass, or fail. No vague requirements enter a sprint.
Build MVP
Atoum + EmreAtoum defines scope and builds the experience. Emre manages offshore engineering and code reviews.
QA & verify
EmreGateEmre verifies against acceptance criteria and checks edge cases. Nothing ships on assumptions.
Iterate + handover
Omar + AtoumOmar runs UAT, converts feedback into actions, then packages everything for IT handover.
Team
Clear lanes. No overlap.
Three people, three distinct domains. Everyone knows what they own and what they don't.
Atoum
Director of Product Innovation
Drives 0→1 delivery, product direction, UX quality, and sprint outcomes.
Owns
- Product direction and UX experience
- Sprint scope, requirements, and user stories
- MVP build and integration
- Final scope decisions (with PO/VB)
Doesn't Own
- Offshore engineering management
- PRD intake scoring and quality gate ops
Omar
PI Studio ProductOps Lead
Makes every idea build-ready before sprint start and production-ready at handover.
Owns
- PRD Quality Gate - scoring, rejection, coaching
- PI Studio ops - templates, taxonomy, playbook
- UAT and iteration management
- Handover readiness and documentation
Doesn't Own
- Building UI or coding the MVP
- Changing scope without formal approval
Emre
Technical Delivery Lead
Owns technical execution and verification - so we ship faster, cleaner, with fewer surprises.
Owns
- Offshore engineering - tasking, reviews, delivery
- QA and fact-checking against acceptance criteria
- Technical evidence - API specs, architecture notes
- Release readiness and pre-handover checks
Doesn't Own
- Final product scope decisions
- Post-handover operations (IT owns that)
Platform
PI Studio
The system of record for 0→1 delivery.
Teams add context, shape PRDs with AI, extract user stories, attach GitHub repos, and run AI agents to generate docs, security audits, and QA analysis - so IT gets a complete onboarding package.
Context
Capture the opportunity and problem statement.
PRD
Shape a build-ready PRD with AI assistance.
User Stories
Extract testable requirements from the PRD.
Build
Execute the MVP in sprint-sized delivery.
GitHub Repo
Attach the codebase and track progress.
AI Agent Packs
Auto-generate docs, security audit, and QA analysis.
System ownership: Omar maintains all templates, naming conventions, the Golden PRD library, and the PI Studio playbook.
Handover
0→1 Ends Here. 1→N Begins.
After both quality gates pass, we hand over to IT. PI moves on to the next 0→1.
PI Delivers
0→1 Complete
- Definition of Done - verified against PRD
- Runbook-lite - setup, config, limitations
- Release notes - what shipped and what changed
- QA & security packs - AI-generated, then validated
- Architecture notes and API specs
IT Owns
1→N Operations
- Production deployment and infrastructure
- Monitoring, alerting, and incident response
- Scaling and ongoing maintenance
- Feature evolution from 1→N